FLUXUM is a digital solution for parking lots: using the latest license plate recognition technology, they offer an uncomplicated and cost-effective alternative to barrier systems - and avoid third-party parking.
Goal
Analyze Fluxum’s user journey, define pain points and suggest new visual and marketing solutions. Analyze market competition, best practices and based on that, rebuild Fluxum’s existing website and redesign all digital POS materials.
Through a thorough analysis of the user journey, competitors and best practices on the market, a new Fluxum’s corporate identity was developed. It plays a crucial role in shaping the success of the company and conveys its values, voice and mission. The limited color palette has been preserved, but expanded with a few new accent colors. Thin-lined elements emphasise minimalistic and clean character of the design. The modern but prominent typography reflects Fluxum’s aspiration to be among the biggest high-tech players on the market.
If you have any questions or if you would like to work with me, contact me here
or drop me an email: katarzynawolfhard@gmail.com