Zuckerkrank – Astra Zeneca

Details

Industry
Pharma
Client
Astra Zeneca®
Services
Design concept, Strategy, Corporate Identity, Logo Design, Responsive Design
Description

A website for people suffering from different types of diabetes. The site provides users with the necessary medical information, treatment options, and self-care routines.

Goal
Redesign and rebuild client’s existing website. The goal was to achieve a similar look and feel as the rebranded consumer site, meanwhile taking a modern approach and highlighting the educational benefits.

Logo design

One of the services provided was a logo design. The site needed a fresh and modern branding that would comply with
the client's established corporate identity, and that would still attract the existing target audience.

Look & feel of the page

The new website offers a seamless experience for Zuckerkrank's audiences. The users are able to easily find information
and navigate across different topics. Apart from clean typography and layout, cubic and diamond shapes were introduced
throughout the design as a decorative, eye-catching element.

Components

Icons and illustrations

Based on the client's existing styleguide, I created new gradient-combinations that appear in the logo
and in the website design. A set of icons and illustrations were created to support the medical content
and leave a memorable impression.

Contact

If you have any questions or if you would like to work with me, contact me here
or drop me an email: katarzynawolfhard@gmail.com

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